When you get an email from NFP Partners have you wondered why you are a recipient? I thought it might be useful to offer some explanation from our end. Our mailings are designed to provide useful information about nonprofit accounting and technology. You receive our emails because you are a customer, partner, referral source, prospect, or belong to an organization that falls within a demographic that defines our criteria for a prospective customer (sometimes referred to as a lead). Many recipients on one or more of our lists go back as far as 12 years. Others have been added more recently by request or opting in by default after receiving an email that presumably delivers useful information, always with the choice to opt-out. Actually we enjoy a better than average open rate and a below average of opt-outs.
To help you better understand, we maintain three mailing lists that people subscribe to:
- Leads – Consists of nonprofit and governmental executives and financial managers who have expressed interest in our services or in the information we provide and could become customers or referral sources.
- MIP Virtual Forum – This is an exclusive list of current customers and users who have acquired or subscribe to Abila MIP Fund Accounting™ software and participate in our training and networking events.
- Newsletter – This is the most inclusive going to the entire recipient types listed above.
This may be a good time to re-assess whether you want to continue receiving our emails and whether the right people are receiving them. Please communicate with me directly, (303)367-1058, and we will take appropriate action.
Lee Bengston, CPA