Finally, our newly re-designed website is published and working for us. We started this sojourn in February, expecting completion in May. Well, it’s August so let’s say we learned a lot about creating a website in the process. I’m assuming most of you who are reading this article can relate, likely having gone through similar experiences. Not that we will remember all of this for the next time, but for what they’re worth here are a few takeaways we learned.
- Whatever you aspire to as your vision of the website in the beginning will be a compromise in the end, limited budget being one of the impediments.
- Get the ideas of those who have a stake in the game on the design and content, but don’t try to satisfy all, or the result will be the proverbial camel.
- Select a web design vendor that has a proven track record, knows something about your industry, and is a good listener. We used Juice Marketing, a marketing consulting firm whose customers are application software value added resellers.
- Be realistic on how long it will take when you consider both parties are busy and the average response time back and forth can be days, if not weeks, during the building process.
- Assign a knowledgeable point person to deal with the web designer on the details and coordinate things internally. Our Marketing Associate, Makalah Emanuel, fulfilled this role admirably.
- Keep the design concept simple by asking ‘what are the two or three messages that you want someone to take away when visiting the site?’ Examples can include what do we do, our qualifications and what makes us better than the other guy.
Thank you for taking a look at our new website and please keep in mind we are welcoming all comments on this improved appearance. If you like it, let us know. If you don’t like it, still let us know. And if you would like to contribute a quote about NFP Partners that we can post please send that our way also! You can contact Laura or Lee with your remarks.
Lee Bengston, CPA