Be Specfic and Direct When You Ask for Money
People give because they are asked-if you don’t ask, then the answer will always be no. It can be tough to look someone in the eyes and ask for money, but your pitch must include, “I’d like to invite you to invest $100 in our work,” ideally followed by as long a pause as it takes to get an answer. For fundraisers, you can’t make the mistake of not asking because you feel greedy, or you think they will know what you want. Ask with pride for the cause you are so committed to raising money for and feel honored to be the potential bridge for that donor from need to impact, donation to solution. Be sure to ask for a specific amount (sometimes that’s a stretch, but not unrealistic), and be clear about exactly what you will spend the money on and the impact it will generate. Tell the story of someone you’ve served who enjoyed the impact of these types of donations. Start today by calling a lapsed donor and asking for a small renewal gift, even if it’s $25! Practice this type of direct approach and be specific when you ask your Board members, coworkers, family, and friends. In no time at all, you will be a master fundraiser.