Like many of you, I succumbed to the message early on that LinkedIn is the only social media outlet specifically dedicated to business and all professionals must participate in it…or else, fail. I opened an account, kept my profile updated, sought connections, asked for endorsements and recommendations, and joined discussion groups.
So, why am I writing this post? Unfortunately, I have found that LinkedIn is mostly useless, containing posts from people who have nothing to say other than blatant self-aggrandizement, thinly-disguised commercials, or outright spam. It is laborious to wade through the clutter to find a few gems.
A few months ago, I ran across an article by Mark Badran, a marketing consultant, whom I know personally. Mark expressed my thoughts in his original article and followed with another article on how to suppress unwanted LinkedIn notifications.
I have become very circumspect in accepting invitations from people I do not know and with whom I have no commonality of interest for my business or me. Also, I’ve reviewed my discussion group memberships and have cut them down to a few that actually post something useful that I may share in our newsletter, or might motivate me post a comment or an original article myself. I recommend the groups listed below for nonprofit financial managers and professionals. Avoid wasting time with those that are peripheral to your interests, or those sponsored by vendors.
Lee Bengston, CPA